Once upon a time there was a Crazy Boy who made new friends.
Chico, who had Down syndrome, and his sisters, the Marias. From this friendship, inclusive adventures emerged, which Jô Ribes Communications helped build, step by step.

We decided to show the amazing path of inclusion in a cake recipe:

Ingredients

A cup of flour of purpose;
A Cup of Strategic Milk from the PR Agency;
Three spoons of sugar with fun and special children.

Add:

Three eggs – one of them is a good writer, the other an excellent cartoonist and the last one a remarkable character.

Place:

A pinch of salt of positive attitude;
Mix everything and bake for three months.

For the filling:

Two planning spoons;
Surveys and interviews;
Mix again and set aside.

To the roof:

 photo sessions with icing;
Decorate with strips and comics as a teaser for the first booklet.

Finishing:

Cut the already baked cake, add the filling and frosting.
Serve with a lot of publicity in the media, carry out digital marketing and influencer marketing campaigns and form new partnerships with schools, entities, and distributors.

Performance:

Nine stories with playful and inclusive adventures, lots of education and growing inspiration.
Enjoy this experience coordinated by Jô Ribes Communication, Ziraldo Artes e Produções and the NGO Nosso Olhar.

Support 

Editora Melhoramentos