One concept, one brand. The history and reputation of a company. Robinson Crusoe, a company that belongs to the Spanish group Jealsa, with more than 50 years of experience in the manufacture and sale of canned fish and shellfish, began its journey in Brazil just over 5 years ago. It was up to Jô Ribes Comunicação, who has extensive knowledge of the corporate world in Spain, to develop the integrated communication and influencer marketing strategy, to build the image and tell the story of Robinson Crusoe, a company that has a clear vision of the three pillars of sustainability: economic, social and environmental.

The company prioritizes, in addition to the taste and quality of products, a unique flavor, respect for sustainability and a growing concern of consumers who care about the future of the planet. The values of Jô Ribes Comunicação meshed perfectly with the values of Robinson Crusoe and made for an incredible partnership.