{"id":105,"date":"2021-12-25T11:59:00","date_gmt":"2021-12-25T14:59:00","guid":{"rendered":"http:\/\/localhost:8888\/joribes\/website\/?post_type=case&#038;p=105"},"modified":"2022-03-24T09:12:12","modified_gmt":"2022-03-24T12:12:12","slug":"leroy-merlim","status":"publish","type":"case","link":"https:\/\/joribes.com.br\/es\/case\/leroy-merlim\/","title":{"rendered":"Leroy Merlin"},"content":{"rendered":"<p>\u201c<em>\u201cComunique todo lo que puedas a sus colaboradores. Cuanto m\u00e1s sepan, m\u00e1s comprender\u00e1n. Cuanto m\u00e1s comprendan, m\u00e1s les importar\u00e1.\u201d<\/em>Esta frase de Sam Walton, fundador de las redes Wal-Mart y Sam\u2019s Club, resume la importancia de las acciones de endomarketing dentro de las empresas. Si ya es dif\u00edcil haber una buena comunicaci\u00f3n en peque\u00f1os grupos, \u00bfc\u00f3mo hacer para comunicar y comprometer a 11mil colaboradores?  J\u00f4 Ribes Comunica\u00e7\u00e3o tuvo el placer de desarrollar toda la estrategia del nuevo proyecto editorial de la Revista Construir, veh\u00edculo de comunicaci\u00f3n interna de Leroy Merlin. Del dise\u00f1o gr\u00e1fico al contenido, la creaci\u00f3n y la capacitaci\u00f3n de representantes de comunicaci\u00f3n, que hiciesen la informaci\u00f3n fluir de manera calificada dentro y fuera de cada establecimiento. El objetivo m\u00e1s que comunicar, era el de interacci\u00f3n entre los equipos. El segundo paso fue el desarrollo de una app, haciendo la comunicaci\u00f3n m\u00e1s din\u00e1mica y multiplataforma. As\u00ed el sentimiento de \u201corgullo de pertenecer\u201d fue a\u00fan m\u00e1s reforzado. Por eso J\u00f4 Ribes Comunica\u00e7\u00e3o est\u00e1 obsesionada por la comunicaci\u00f3n, y ama contar buenas historias.<\/p>","protected":false},"featured_media":106,"template":"","class_list":["post-105","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leroy Merlin - Jo Ribes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joribes.com.br\/es\/case\/leroy-merlim\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leroy Merlin - Jo Ribes\" \/>\n<meta property=\"og:description\" content=\"\u201cComunique tudo o que puder a seus parceiros. Quanto mais souberem, mais compreender\u00e3o. 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